After Barbie saved the Summer, will Taylor Swift save the Fall?
The announcement of Taylor Swift | The Eras Tour was a literal stop-the-presses moment for our market prediction update. Significant early bookings and online buzz caused Universal to move Exorcist: The Believer a week earlier, to October 6, and those moves upended our predictions for October. Our model says Eras should be a $70-million movie, but, after just half a day, our audience buzz adjustment nearly doubled that number when our analysis was run. Like Barbie before it, this is a movie that has cultural phenomenon written all over it, and early ticket sales suggest an opening weekend closer to $100 million than the $51 million we’re currently predicting. We should have a clearer picture in our next report.
Subscribe to our Bankability and Box Office report for an extended version of this report, delivered up to two weeks before we publish updates online, or read on for an overview of how our model thought the rest of 2023 will shape up in movie theaters, as of August 30…
