2023 market prediction: mix of hits and misses keeps theatrical prediction at $10 billion for the year
The Super Mario Bros. Movie gave the market a huge boost in April, Guardians of the Galaxy Vol. 3 outperformed our prediction in early May, and Spider-Man: Across the Spider-Verse started June with a bang. But our predicted box office for the year as a whole remains unchanged at $10 billion in our latest update thanks partly to Fast X underperforming stateside, but also quite a few other films missing expectations. The good news is that our model remains fairly confident that the North American market will hit the magical 11-figure number this year after our prediction jumped appreciably in